MAD SCIENTIST AUDIO - White Magic Prime USB

Our previous Prime USB cable — well reviewed and awarded HiFi Advice’s “Favorite” status — used a similar screening approach, but silver/gold wire and a different keg design.

And yet, we would rather listen to the entry-level White Magic USB than that older flagship. Why? Less coloration — a defining trait of both the analog and digital White Magic cables. Even at this level, the sound is open, natural, and effortless.

The White Magic Ultra takes several steps beyond, with significantly greater resolution and a wider, deeper, more holographic soundstage. There’s more space between notes, more air around instruments, and a stronger emotional connection.

Then comes White Magic Prime — a further leap in dynamics, bass weight, tonal nuance, and inner detail. It doesn’t just reveal more — it delivers music with authority, presence, and life.

Across all three models, the White Magic sound is deeply un-digital. Fluid, grounded, and addictive — these are cables that make you tap your feet, not squint your ears.